Music Week
Edited by Steven Hemsley 
Santuary Records has spent more than a year devising the marketing campaign for Petula Clark's (pictured) The Ultimate Collection, which is released on April 15 and backed by a six-figure TV advertising budget. General manager John Reed says the 69-year old artist, who has sold more than 70m albums worldwide since entering the industry as a child star during World War II, has insisted that new songs are also included. Four new tracks have been recorded, including Memories of Love written by the team behind Martine McCutcheon's Perfect Moment. It will be issued as a single, if it receives sufficient radio support. The 45-track double-CD will be the first Petula Clark album to be TV advertised for 25 years, with spots on ITV, Channel 4 and GMTV. TV appearances have been secured on ITV's Star lives the day after the album is released and BBC1's Jonathan Ross show. Reed says Sanctuary is also discussing a possible cover-mount sampler promotion with The Daily Mail, while there will be support for the album in the form of a 22-date UK tour beginning on May 11. Clark will appear at the London Palladium on May 26. 



Music Week - 27 April, 2002
The Ultimate Collection entered the UK Album Charts at #18 !
Sainsbury's and Our Price spotlighted it as their Album of the Week
Borders UK had it listed as No 1 in their Easy Listening chart.